Vegas Trademark Denied, A’s Face Six-Month Clock

Vegas Trademark Denied, A’s Face Six-Month Clock

> At a Glance

> – The U.S. Patent Office rejected the A’s bids to trademark both “Las Vegas Athletics” and “Vegas Athletics”

> – The club has until late March to request an extension and six months to file a corrected application

> – Officials ruled “Athletics” too generic and likely to be confused with other activities

> – Why it matters: The denial could delay or complicate the team’s full rebrand ahead of its planned 2028 Las Vegas debut

The Athletics’ road to Las Vegas hit a bureaucratic pothole after the U.S. Patent and Trademark Office refused the club’s attempt to lock down its future name.

office

Trademark Troubles

The refusals, issued on Dec. 29, cite the nickname “Athletics” as too descriptive and risk confusion with unrelated activities. The team has used the moniker since the Philadelphia Athletics debuted in 1901, retaining it through moves to Kansas City and Oakland.

  • Three-month window to seek extension expires in late March
  • Six-month total allowed to re-file a new application
  • Club currently playing as plain “Athletics” in West Sacramento

Ballpark Builds Amid Uncertainty

Construction on a $2 billion, 33,000-seat retractable-roof stadium on the Las Vegas Strip remains on schedule for a 2028 opening. Nevada and Clark County have pledged up to $380 million in public funds, with ownership covering the rest; John Fisher is courting investors.

Project Element Approved Funding
Public contribution Up to $380 M
Total ballpark cost $2 billion
Target opening 2028 season

Despite the naming snag, the front office continues to spend. Over the past two winters the A’s have:

  • Signed Tyler Soderstrom to a record $86 M, seven-year deal on Dec. 30
  • Acquired second baseman Jeff McNeil from the Mets on Dec. 22
  • Extended manager Mark Kotsay through 2028 with a club option for 2029
  • Committed $60 M to Brent Rooker and $65.5 M to Lawrence Butler

Key Takeaways

  • Trademark denial gives the A’s six months to craft a new application
  • Stadium construction continues on time for 2028
  • Recent multi-million-dollar contracts signal long-term Las Vegas commitment

The club must now decide whether to appeal, tweak its branding, or pursue a new nickname altogether before opening day in the desert.

Author

  • I’m Olivia Bennett Harris, a health and science journalist committed to reporting accurate, compassionate, and evidence-based stories that help readers make informed decisions about their well-being.

    Olivia Bennett Harris reports on housing, development, and neighborhood change for News of Philadelphia, uncovering who benefits—and who is displaced—by city policies. A Temple journalism grad, she combines data analysis with on-the-ground reporting to track Philadelphia’s evolving communities.

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