At a Glance
- $186k luxury haul by TikTok influencer Mikayla Nogueira.
- Influencers earn $50k per TikTok live and $450k per Instagram Story.
- OnlyFans creators report millions in annual earnings.
- Why it matters: Shows how social media platforms can turn digital fame into real wealth.
Social media has become a playground for the ultra-rich, with TikTok’s RichTok trend turning everyday videos into high-end shopping sprees and massive incomes. Influencers flaunt designer brands while fans watch, and the money flows back in surprising ways.
RichTok: Luxury Shopping on TikTok
Becca Bloom, a popular TikTok creator, showcases a caviar-coated lifestyle that fans can see live. In September, makeup influencer Mikayla Nogueira posted a haul that included bags, heels, sneakers, jewelry and clothing from Louis Vuitton, Chanel, Miu Miu, and more, totaling an estimated $186,000.
When beauty influencer Jaclyn Hill asked why her videos weren’t getting the same engagement, her followers responded bluntly:
**Follower stated:
> “We’re tired of watching influencers rub their wealth in our faces.”
Follower added:
> “I can’t connect to a $10,000 purse or shoe haul when $10,000 would pay off all my loans and change my life.”
These reactions highlight how the display of wealth can alienate audiences.
Earnings Behind the Glam
The income streams that fund these lifestyles are varied. Jeffree Star, who launched his eponymous makeup brand in 2014, earns $50,000 during a TikTok live, selling products and receiving fan gifts:
Jeffree Star told the Cancelled podcast:
> “I’ll make bacon in the morning and make $50,000. There are some times where I don’t sell at all, and I’ll just make bacon in my kitchen, in my bathrobe, in my little slippers, we’ll just hang out and I’ll just chat and I’ll do a Q&A.”
Other creators capitalize on brand deals. Alix Earle charges $450,000 for a single Instagram Story, as revealed by marketing agency cofounder Vickie Segar.
Adult subscription platforms also play a role. OnlyFans star Lily Phillips claims to have made millions posting NSFW content, and creator Sophie Rain earned more than $43 million in one year.
| Creator | Earnings per Event | Platform |
|---|---|---|
| Jeffree Star | $50,000 | TikTok Live |
| Alix Earle | $450,000 | Instagram Story |
| Lily Phillips | Millions | OnlyFans |
| Sophie Rain | $43M+ | OnlyFans |
These figures illustrate that while the most successful influencers can command huge sums, many up-and-coming creators still earn modest amounts.
Key Takeaways
- TikTok’s RichTok trend fuels a luxury economy worth $186k in single hauls.
- Influencers can earn $50k per live session and $450k per branded story.
- OnlyFans remains a lucrative platform, with creators reporting millions annually.
The rise of digital wealth shows that the line between online fame and real-world riches is thinner than ever, and followers are increasingly aware of the cost of the lifestyles they admire.
