In the wake of TikTok’s ownership shift, users are seeking new platforms. UpSquared, a social network that promises impartiality, has surged, reflecting concerns about data privacy and content moderation.
At a Glance
- Rapid rise in downloads following TikTok’s deal.
- Second place in Apple’s social networking category.
- 140,000 total installs, 75,000 in the U.S.
- 2,850% increase in daily downloads.
- Why it matters: Users demand neutral platforms amid privacy concerns.
UpSquared’s Rapid Growth
The app, founded last year by Issam Hijazi, aims to give users a place to freely express thoughts, share moments, and connect.
Hijazi says the platform belongs to people, not hidden algorithms.
He added, “UpSquared is the foundation for a digital ecosystem that puts power back into the hands of the people – not the corporations.”
The statement emphasizes real control, transparency, and accountability for creators, communities, and businesses.
UpSquared is available on iOS and Android, and it is currently ranked 12th overall in Apple’s App Store.
In the social networking category, it sits second, indicating strong interest from users seeking alternatives.
User Growth Surge
Data from Appfigures shows a spike of 41,000 downloads between Thursday and Saturday after TikTok’s deal.
These downloads account for nearly one-third of the app’s lifetime installs.
The average daily downloads since Thursday have risen to about 14,000, a 2,850% increase.
Overall, the app has been downloaded 140,000 times, with 75,000 of those being U.S. installs.
Context: TikTok’s Ownership Shift
TikTok announced a deal with a group of non-Chinese investors to form a majority American-owned joint venture.
ByteDance owns less than 20% of the new entity, while Oracle, Silver Lake, and MGX each hold a 15% stake.
Some users worry the new U.S. investors may have political allegiances to Trump, raising concerns about content moderation.
Following the takeover, critics accused TikTok of censoring political content, citing high-profile users such as Senator Chris Murphy and singer Billie Eilish.
Alternatives Gaining Traction
Skylight, a TikTok alternative built on open source technology, has surpassed 380,000 sign-ups and continues to grow.
UpSquared’s promise to avoid shadowbanning and give every post a fair chance has attracted users looking for transparency.
Server Challenges
The company’s X post noted, “Well, this is new … You showed up so fast our servers tapped out.”
They described frustration and emotional responses, emphasizing their small team and reliance on caffeine to scale.
Looking Ahead
As user numbers rise, UpSquared must continue to expand infrastructure to meet demand while staying true to its mission.
The platform’s growth reflects a broader trend toward platforms that prioritize user control over corporate agendas.
Key Takeaways
UpSquared’s 2,850% download surge signals strong demand for alternatives to major social networks.
The app’s focus on impartiality and transparency resonates amid concerns over data privacy and political censorship.
Its rapid scaling challenges the company to balance growth with infrastructure resilience.
Final Thoughts
With TikTok’s ownership shift and growing scrutiny, UpSquared may become a mainstay for users seeking a neutral social space.
Its future will depend on its ability to maintain performance while staying aligned with its founding principles.
Community Response
Users have praised UpSquared’s user-friendly interface and its commitment to not shadowban content.
Many have compared it to Instagram and X, noting familiar features but with different moderation policies.
The platform’s direct messaging and content discovery tools have been highlighted as key strengths.
Critics argue that scaling too quickly could compromise the quality of moderation.
Supporters counter that the community-driven approach can adapt faster than larger platforms.
Financial Outlook
While the app has not disclosed revenue figures, its rapid user growth suggests potential for monetization.
The founders have expressed interest in sustainable revenue models that do not compromise user experience.
Regulatory Environment
The U.S. government’s scrutiny of TikTok may extend to other platforms, influencing how UpSquared navigates policy.
Compliance with data protection laws will be crucial for the platform’s long-term viability.
Conclusion
UpSquared’s rise illustrates a shifting landscape in social media, where users demand greater control and transparency.
Its ability to scale responsibly will determine whether it becomes a lasting alternative to the giants.
October 13-15, 2026
