Eat App is a Dubai-based restaurant reservation startup that has just raised $10M in a Series B extension led by PSG Equity through Zenchef SAS, a portfolio company of PSG Equity. The round pushes the company’s total funding to more than $23M and adds a new layer of capital to support its push into India.
> At a Glance
> – $10M Series B extension led by PSG Equity.
> – Acquisition of ReserveGo adds 1,000 restaurants.
> – Swiggy partnership brings total covers to 8 M.
> – India’s restaurant tech market is set to hit $85 B by 2028.
Eat App has been around for over a decade, operating in 92 countries, serving more than 5,000 restaurants and generating $12 M in ARR. In the past year, the company has scaled to over 2,000 restaurants in India, a move that aligns with the country’s projected $85 B food-service market by 2028.
Series B Extension and Funding Milestone
- Series B round in 2022 was $6 M; the new extension is $10 M.
- Total funding to date exceeds $23 M.
- Lead investor PSG Equity uses its portfolio company Zenchef SAS to channel capital.
ReserveGo Acquisition
ReserveGo, founded by Vijayan Parthasarathy in 2022, was serving more than 1,000 restaurants at the time of acquisition. Parthasarathy told News Of Philadelphia that the platform averages 5 million reservations per month for the last 12 months with no downtime. The acquisition brings an additional 1,000 restaurants and 5 million monthly reservations into Eat App’s ecosystem.
| Feature | ReserveGo | Eat App (post-acquisition) |
|---|---|---|
| Restaurants served | 1,000+ | 2,000+ |
| Monthly reservations | 5 M | 5 M+ |
| Uptime | 100 % | 100 % |
Swiggy Partnership and GroMax
Swiggy has partnered with Eat App to market a bundled solution called GroMax in India. The partnership allows restaurants to promote themselves on Meta and Swiggy while using Eat App’s reservation management tools. Swiggy’s sales team feeds product ideas back to Eat App, but the platform remains independently developed.
- Total covers served by Eat App in India: 8 M (through various platforms).
- Swiggy’s Dineout platform alone served 23.8 M covers in 2025.
- The partnership positions Eat App as a global solution provider for Indian restaurants.
> “There has never been a more exciting time for the restaurant industry in the country, with steady consumer uptake and innovations. We believe access to Eat App’s world-class technology and AI-driven tools is going to improve restaurant management, helping restaurants across the country bring a more delightful experience to their guests,” Arpit Mathur, Vice President of Strategy at Swiggy, said in a statement.
India Market Focus
- UAE was Eat App’s biggest market before India, followed by the U.S., U.K., and Saudi Arabia.
- Nezar Kadhem, CEO of Eat App, told News Of Philadelphia that the company saw strong synergy between the GCC region and India.
- The goal is to replicate the tech infrastructure built in Dubai within the Indian market.
> “Honestly, like we see India, there’s very strong synergy and similarities between what we’ve seen in the [GCC] region eight, nine years ago, especially in Dubai, where we first, I would say, we were responsible for building that scaffolding, that tech infrastructure layer [for serving restaurants]. And we see a lot of similarities in India [to that],” Nezar Kadhem, CEO of Eat App, told News Of Philadelphia.
Competitive Landscape and Challenges
- International competitors: SevenRooms, TableCheck, OpenTable.
- Local competitors: Petpooja, Posist.
- Some restaurants rely solely on walk-ins or do not use aggregation software, limiting data visibility.
Industry executives told News Of Philadelphia that reservation aggregation software alone may not entice owners; Eat App must demonstrate the value of its growth suite.
Key Quotes
- Parthasarathy: “The platform has averaged handling 5 million reservations per month for the last 12 months without having any downtimes.”
- Arpit Mathur: “There has never been a more exciting time for the restaurant industry in the country, with steady consumer uptake and innovations. We believe access to Eat App’s world-class technology and AI-driven tools is going to improve restaurant management, helping restaurants across the country bring a more delightful experience to their guests.”
- Nezar Kadhem: “Honestly, like we see India, there’s very strong synergy and similarities between what we’ve seen in the [GCC] region eight, nine years ago, especially in Dubai, where we first, I would say, we were responsible for building that scaffolding, that tech infrastructure layer [for serving restaurants]. And we see a lot of similarities in India [to that].”
Takeaways
- Eat App’s $10 M Series B extension and ReserveGo acquisition strengthen its foothold in India.
- The GroMax partnership with Swiggy expands coverage to 8 M restaurant seats.
- India’s restaurant tech market is projected to reach $85 B by 2028, offering significant growth potential.
- Competitive pressures mean Eat App must continue to innovate and prove the value of its integrated suite.
News Of Philadelphia event San Francisco | October 13-15, 2026
