At a Glance
- Nearly 20% of holiday gifts are returned.
- Better Business Bureau offers tips on policies, shipping, and receipts.
- Store policies can change and may include restocking fees.
- Why it matters: Knowing the rules helps you avoid surprise costs and returns hassle.
The holiday season brings a surge in gift exchanges, but many shoppers overlook how store policies have shifted. Nearly one in five gifts is returned, and the Better Business Bureau says the old “customer is always right” rule no longer guarantees a refund or exchange.
Know Your Return Rules
The BBB advises shoppers to check each store’s holiday policy, which can differ from regular terms. Restocking fees may apply, and some retailers offer only exchanges or store credit.
Steve J. Bernas, president and CEO of the Better Business Bureau said:
> The fact is – now it’s a matter of goodwill and customer service. However, stores are not legally required to accept exchanges or give refunds unless the merchandise was defective or misrepresented. While most retailers offer refund and exchange programs, how and when they do is strictly up to them. Be sure to double-check policies this holiday season, even if you are familiar with the brand, as stores can change their policies whenever they want.
- Check online return policies before buying.
- Find out who pays for return shipping.
- Look for local store drop-off options to save on fees.
Prepare for Electronics and Appliances

Many electronic items come with a manufacturer warranty, not a retailer one. Knowing whether the retailer will ship the product to the manufacturer or if you must contact the manufacturer yourself can save time later.
- Keep the original receipt and packaging.
- Hold on to gift receipts; they are often required.
- Bring ID or proof of payment if the store asks.
Act Quickly
Return windows are time-limited and may be shortened during the holidays. The BBB urges shoppers to return items promptly to stay within the valid period.
Key Takeaways
- About 20% of holiday gifts are returned; policy changes can add fees.
- Always read return policies, especially online, and keep receipts.
- Return items as soon as possible to avoid missing the window.
Returning gifts is simpler when you’re prepared. By checking policies, keeping receipts, and acting fast, you can keep the holiday spirit and avoid extra costs.

