AI video generation startup Higgsfield has closed an additional $80 million stock sale, extending the $50 million Series A it finished in September and lifting the round’s total to $130 million. The company now carries a $1.3 billion valuation.
At a Glance
- Higgsfield’s Series A climbs to $130 million after a fresh $80 million tranche
- User base has grown from 11 million to over 15 million in four months
- Annual revenue run rate doubled from $100 million to $200 million in about two months
- Why it matters: The speed of growth signals rapid enterprise appetite for AI video tools aimed at marketers
Founded by Alex Mashrabov, former head of Generative AI at Snap, Higgsfield offers a consumer- and creator-facing platform to create and edit AI-generated videos. Mashrabov joined Snap after it acquired his previous startup, AI Factory, for $166 million in 2020; he had co-founded that company.
Explosive User and Revenue Growth
Five months post-launch, Higgsfield reported 11 million users and claimed status as a “platform of choice” for content creators. Nine months in, the user count has surpassed 15 million, while the annual revenue run rate has reached $200 million, doubling from $100 million in roughly two months, according to the company.
Higgsfield says this trajectory outpaces growth benchmarks set by Lovable, Cursor, OpenAI, Slack, and Zoom, citing its own press materials.
Pivot Toward Professional Use
To distance itself from the “AI slop” label, Higgsfield now markets itself primarily as a business tool for professional social media marketers, calling widespread adoption by that cohort “a major sign that the platform adoption has evolved beyond casual content creation.”
Controversy and Creative Output
While the startup courts brand clients, it still powers viral-and at times controversial-clips. Last month, Higgsfield was used to produce “Island Holiday,” a video that placed individuals named in the Epstein files alongside fictional characters on Epstein’s island. The clip spread widely on X before platform moderation reduced its reach; due to its offensive nature, neither the video nor the post linking to it is being shared here.
Users also publish fashion-focused projects and Hollywood-style storytelling pieces, illustrating the platform’s creative range.
Investor Lineup
Participants in the Series A extension include:
- Accel
- AI Capital Partners
- Menlo Ventures
- GFT Ventures
The raise underscores continued venture interest in generative AI applications that convert text prompts or images into shareable video content.
Key Takeaways
- Higgsfield’s valuation jumped to $1.3 billion after tacking $80 million onto its Series A
- Revenue and user metrics have roughly doubled in a span of months
- Professional marketers are now the company’s primary target segment, even as consumer virality persists
- Backers such as Accel and Menlo Ventures are doubling down on AI video amid sector competition
