If you thought the 2026 Golden Globes were all about glitz and glamour, think again—this year’s ceremony is set to hand out almost a million dollars in luxury goods to winners and presenters.
The $1 Million Gift Bag
The Jan. 11 ceremony, hosted by Nikki Glaser for the second year in a row, will feature a gift bag that looks like a million bucks—literally. Winners and presenters will walk away with nearly $1 million worth of luxury goods, making the event a dream come true in more ways than one.
How the Bags Are Customizable
According to the award show’s official website, this year’s gift bags will be completely customizable. Certain selections are quite limited, so recipients will need to pick carefully. “Recipients will have the opportunity to tailor selections to their personal interests,” read a press release from the Golden Globes and Robb Report. “Featuring nearly double the number of global travel getaways to last year, the package is anchored by Atlas Bespoke’s Signature Duffel Bag and ‘The Ultimate Gift Book,’ a detailed guide featuring all 35 standout offerings across travel, beauty, wellness, and spirits.”
Travel Dreams
Travel enthusiasts will find a range of options that could rival a luxury vacation package:
- A three‑night stay at the Hilton Maldives Amingiri Resort & Spa, valued at $80,000.
- A three‑night stay in a beachfront villa in Turks and Caicos, estimated at $50,000.
- A two‑night stay at The Muraka, the world’s first undersea residence, which typically goes for $70,000.
- A five‑day luxury yacht charter throughout the Coral Triangle in Indonesia for $60,000.
Each of these experiences offers a unique way to unwind, and the limited availability means they will be highly coveted.
Beauty & Wellness
The gift bag also caters to those who love pampering and fitness:
- Brad Pitt’s skincare line, Beau Domaine, is one of the standout beauty offerings.
- An exclusive full‑rental experience at DOGPOUND Gym, an elite fitness club that has attracted celebrities such as Taylor Swift, Hailey Bieber, and Ashley Graham.
These items promise to keep recipients looking and feeling their best throughout the awards season.
Wine & Spirits
Wine lovers are in for a treat, too. Every recipient will receive:
- A bottle of Cygnet 22 and 77.
- A pair of martini and rocks glasses by Erik Lorincz, valued at $500.
One lucky star will also snag nine ultra‑rare bottles of French wine worth $210,000—an offer that could set a new record for the event’s luxury perks.
The Big Picture
The 2026 Golden Globes are not just about the trophies. They are also about creating unforgettable experiences for the stars, and the gift bag is a centerpiece of that strategy. By offering nearly double the travel getaways of last year and a carefully curated selection of beauty, wellness, and spirits items, the organizers are ensuring that each attendee leaves with memories—and a bag full of luxury—that will last well beyond the ceremony.
Key Takeaways
- The Jan. 11 ceremony, hosted by Nikki Glaser, will award nearly $1 million worth of luxury goods.
- Gift bags are fully customizable, anchored by Atlas Bespoke’s Signature Duffel Bag and a guide of 35 offerings.
- Travel options include high‑value stays and a luxury yacht charter, while beauty, wellness, and wine items add extra allure.
With this level of extravagance, the 2026 Golden Globes promise to be a celebration of style, luxury, and unforgettable moments.
