Amazon has announced a new delivery service that promises to bring food and household essentials to customers in just 30 minutes.
The service, called “Amazon Now”, is currently being tested in parts of Seattle, Washington, and the City of Brotherly Love.
Customers in these areas can order a wide range of items, including milk, eggs, fresh produce, toothpaste, cosmetics, pet treats, diapers, paper products, electronics, seasonal items, over-the-counter medicines, chips, dips, and more.
The selection covers both everyday groceries and household necessities.
Amazon says the key to achieving the 30‑minute delivery promise is the use of smaller fulfillment sites located close to where Philadelphia‑area customers live and work.
These sites are strategically positioned to reduce travel time for delivery partners.
The company explains that this approach prioritizes the safety of employees picking and packing orders, reduces the distance delivery partners need to travel, and enables faster delivery times,” Amazon wrote in a statement.
This statement highlights Amazon’s focus on both efficiency and worker safety.
To access the service, customers can open the Amazon app or visit the homepage and look for the “30-Minute Delivery” option in the navigation bar.
The option appears prominently in the app’s main menu.
Prime members enjoy discounted delivery fees starting at just $3.99 per order, while non‑Prime customers are charged $13.99.
These fees apply to orders that qualify for the 30‑minute delivery option.
The service is described as an “ultra-fast delivery” solution that aims to deliver items in 30 minutes or less.
Amazon positions this service as a convenient alternative to standard delivery times.
Amazon emphasizes that the smaller fulfillment sites are strategically placed to cut delivery time and improve overall efficiency.
This placement also helps maintain a safe working environment for staff.
Customers who choose the 30‑minute delivery option can expect a quick turnaround for everyday essentials.
The service ensures that items such as milk and fresh produce arrive promptly.
The 30‑minute delivery promise applies to a wide array of products, ensuring that both grocery items and household goods can be received promptly.
This approach addresses the needs of busy consumers in urban areas.
The initiative is part of Amazon’s broader strategy to enhance customer convenience through faster delivery options.
It reflects the company’s ongoing efforts to streamline its logistics network.
By reducing travel distance for delivery partners, Amazon aims to minimize delays and maintain a high level of service quality.
Shorter routes also contribute to faster delivery times.
The service also highlights the company’s commitment to employee safety during order picking and packing.
Safe working conditions are emphasized as a priority in Amazon’s fulfillment operations.
Amazon’s statement notes that the smaller fulfillment sites help maintain a safe working environment for staff.
This approach aligns with Amazon’s focus on employee well‑being.
The pricing structure for the 30‑minute delivery service is clear: Prime members pay $3.99, and non‑Prime customers pay $13.99.
These fees are applied to orders that qualify for the 30‑minute delivery option.
Customers in Seattle and Philadelphia can test the service by selecting the 30‑minute delivery option during checkout.
The option is available for eligible items only.
The service is currently limited to specific areas within Seattle and the City of Brotherly Love.
Amazon has not announced plans to expand the service beyond these regions at this time.
The 30‑minute delivery option is available in the Amazon app and on the website, making it easy for users to choose the fastest option.
Customers can view the option before completing their purchase.
Amazon’s new delivery service aims to meet the growing demand for quick and reliable delivery of everyday items.
The service addresses the needs of consumers who require fast access to groceries and household goods.
For now, Amazon Now remains a testing phase, offering 30‑minute delivery to customers in Seattle and Philadelphia.
The company will continue to evaluate the service’s performance in these markets.
