At a Glance
- The 2026 Rose Parade kicks off on Jan. 1 in Pasadena, California.
- Magic Johnson will serve as Grand Marshal for the 137th edition.
- The parade starts at 8 a.m. PT / 10 a.m. CT / 11 a.m. ET and is broadcast on NBC (English) and Telemundo (Spanish).
- Why it matters: It marks the start of a historic New Year tradition, drawing millions of viewers and showcasing global equestrian teams and marching bands.
The 2026 Rose Parade, the 137th edition of the iconic celebration, will feature rose-covered floats, equestrian teams, and marching bands from around the world. The event will take place on Jan. 1, 2026, in Pasadena, California, and will run in tandem with the Rose Bowl game.
Parade Timing and Broadcast
The parade begins at 8 a.m. PT / 10 a.m. CT / 11 a.m. ET. The schedule is as follows:
| Time Zone | Parade Start |
|---|---|
| PT | 8 a.m. |
| CT | 10 a.m. |
| ET | 11 a.m. |
NBC will broadcast the parade for the 99th year in English, while Telemundo will provide a Spanish-language feed. The show will also be available for streaming on several platforms:
- Christmas Plus
- Dooya
- FanDuel Sports Network
- Fubo
- GFam+
- Great American Pure Flix
- Pluto TV
- Samsung TV Plus
Grand Marshal
Earvin “Magic” Johnson, the legendary basketball star and Los Angeles Lakers icon, will serve as the parade’s Grand Marshal.
Rose Bowl Game
The Rose Bowl will feature the top-seeded Indiana Hoosiers against the No. 8-seeded Alabama Crimson Tide. The game will be broadcast on ESPN with a stream on WatchESPN.
Key Takeaways
- The 2026 Rose Parade starts on Jan. 1 in Pasadena and is the 137th edition.
- Magic Johnson is the Grand Marshal, adding star power to the event.
- Broadcasts are on NBC and Telemundo, with streaming on multiple platforms.
The 2026 Rose Parade promises a dazzling display of flowers, music, and tradition, drawing viewers worldwide to celebrate the New Year in style.
