Person holding jar labeled All Natural with sly grin near warm kitchen showing hidden sugars

Hidden Sugars: Brands Mask Sweetness in ‘Healthy’ Foods

At a Glance

  • “Healthy” foods often contain hidden added sugars.
  • Americans average 17 teaspoons of added sugar daily, 57 pounds yearly.
  • FDA recommends no more than 10% of calories from added sugar, about 50 grams per day.
  • Why it matters: Unseen sugars raise risk of heart disease, obesity, and diabetes.

Consumers think they’re buying wholesome foods, but many label-free products hide added sugars. Experts warn that the sweeteners used by big brands are often overlooked, leaving people with more sugar than they realize.

Spotting Hidden Sugars

Because added sugars are now listed separately, brands can still mask sweetness with alternatives that the FDA doesn’t count as added sugars. Nicole Avena noted:

> “Now our foods are even more sweet than they were back in 2020.”

Key things to check on labels:

  • Saturated fat and salt
  • Total sugar vs. added sugar
  • Sweetener names like monk fruit or erythritol

Examples of surprising sugar content:

Product Added Sugar (g)
Chobani Black Cherry Yogurt 9
Silk Almond Milk (1 cup) 7

Sugar Limits and Recommendations

Nutrition label with 2000 calories shows FDA logo and 50 grams added sugar text and bold 10% calorie threshold

The FDA allows up to 10% of calories from added sugar, about 50 grams for a 2,000-calorie diet. Collin Popp suggested:

> “I would actually like to see that be less than 5%, and closer to zero for some, if they have diabetes or prediabetes.”

Recommendation Daily Added Sugar
10% of calories 50 g
5% of calories 25 g

Practical Ways to Cut Sugar Intake

Mindful choices and DIY sweetening can help reduce hidden sugars:

  • Buy plain yogurt and add honey or berries
  • Ask baristas to use oat milk instead of flavored options
  • Read labels for sweetener names like monk fruit or erythritol

President Donald Trump said Coca-Cola has agreed to use real cane sugar in its flagship soft drink in the U.S. at his suggestion.

Key Takeaways

  • Hidden added sugars are common in “healthy” foods.
  • The average American consumes 17 teaspoons of added sugar daily.
  • Aim for no more than 10% of calories from added sugar, or lower if possible.

Even a small change in how you read labels and choose products can cut your sugar intake and lower health risks.

Author

  • I’m Sarah L. Montgomery, a political and government affairs journalist with a strong focus on public policy, elections, and institutional accountability.

    Sarah L. Montgomery is a Senior Correspondent for News of Philadelphia, covering city government, housing policy, and neighborhood development. A Temple journalism graduate, she’s known for investigative reporting that turns public records and data into real-world impact for Philadelphia communities.

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