At a Glance
- Dunkin’ is giving away one million free hot or iced coffees to Rewards members on Dec. 29.
- Members must use promo code PRODUNKTIVITY in the Dunkin’ app.
- The giveaway is part of the company’s “produnktivity” campaign to help customers finish the year.
- Why it matters: Millions of customers get free coffee, boosting brand loyalty as the year ends.
On Dec. 29, Dunkin’ announced a bold move to boost customer morale as the year winds down: one million free coffees will be handed out to its Rewards members. The company called it a “pick-me-up” for the final stretch of the year and coined the term “produnktivity” to describe the initiative.
Free Coffee Giveaway
Dunkin’ said the giveaway would include any size hot or iced coffee, and members could claim their free drink by entering promo code PRODUNKTIVITY in the Dunkin’ app. The company noted that the code reached its limit before noon ET on Dec. 29, but promised more giveaways later in the year.
Key details
- Free coffee: any size, hot or iced
- Eligibility: Dunkin’ Rewards members only
- Code: PRODUNKTIVITY
Quotes
Dunkin’ stated:
> “It’s our way of helping you power through the final stretch of the year. Honestly, if there was ever a week you deserve a pick-me-up, it’s this one.”
Dunkin’ added:
> “It’s what we call produnktivity.”
Upcoming Promotions
After the coffee giveaway, Dunkin’ plans additional surprises: a merchandise sweepstakes on Wednesday, Dec. 31, and a free donut with any beverage purchase on Friday, Jan. 2, at participating stores. The brand urged fans to watch its Instagram for further drops to stay “produnktive” this week.
| Date | Promotion | Details |
|---|---|---|
| Dec. 29 | Free coffee giveaway | One million free hot or iced coffees via code PRODUNKTIVITY |
| Dec. 31 | Merchandise sweepstakes | Winners announced Wednesday |
| Jan. 2 | Free donut with beverage | At participating Dunkin’ stores |
Dunkin’ had previously launched a similar one-million-free-coffee promotion for April Fools’ Day, showcasing its penchant for large-scale giveaways.
Key Takeaways
- Dunkin’ is giving away one million free coffees to Rewards members on Dec. 29.
- Promo code PRODUNKTIVITY is required, and it reached its limit before noon ET.
- Additional giveaways include a merchandise sweepstakes on Dec. 31 and a free donut on Jan. 2.
With the year’s end approaching, Dunkin’ is keeping its customers caffeinated and engaged through a series of generous giveaways, turning ordinary coffee breaks into a celebration of loyalty.
