At a Glance
- Two apps that flag American-made goods and suggest local alternatives have rocketed into Denmark’s App Store top 10
- Downloads for the trio of relevant apps jumped 867 % in seven days
- Boycotts spread beyond goods to canceled U.S. vacations and dropped Netflix subscriptions
- Why it matters: The data shows how quickly consumer tech can amplify geopolitical pushback
Danish shoppers are reaching for their phones to avoid buying American. A pair of barcode-scanning apps-NonUSA and Made O’Meter-has vaulted into the country’s iOS and Android charts after consumers began spurning U.S. products in response to President Trump’s stated interest in taking control of Greenland.
Grassroots Boycott Meets App Store Charts
Organizers of the grassroots campaign urged Danes to drop Netflix, scrap planned U.S. vacations, and choose local goods. Within days, mobile tools that make boycotting effortless dominated downloads.
NonUSA, built specifically to help users shun American products, became No. 1 on the Danish App Store on Wednesday. The climb was steep:
- January 9 – No. 441
- Tuesday – No. 6
- Wednesday – No. 1
Made O’Meter, available on both iOS and Android, now sits at No. 5 on the App Store.
How the Apps Work
Both utilities follow a simple three-step flow:
- Scan a product barcode
- View origin data on screen
- Receive Danish alternative suggestions
NonUSA also keeps a running tally of boycotted items, letting users track collective impact.
Nordic Spread
Appfigures data shows the movement isn’t confined to Denmark. NonUSA’s top markets this week:
- Denmark
- Norway
- Sweden
- Iceland
The geographic pattern signals a broader Nordic alignment around the boycott.
Download Surge by the Numbers
Combined average daily downloads for:
- NonUSA on iOS
- Made O’Meter on iOS
- Made O’Meter on Google Play
have surged 867 % over the past seven days versus the previous week-roughly 9.7× growth.
While Denmark’s App Store is small-about 200 000 total daily downloads across all apps-the spike still pushed the two boycott helpers past heavyweights such as Shop, ChatGPT, and Microsoft Authenticator.
What Else Is Trending
Other top-10 apps this week include:
- Rejsekort – Danish travel-card app, possibly buoyed by rescheduled holidays
- Local services dominating over U.S. brands
Key Takeaways
- Consumer tech can turn political sentiment into immediate market action
- Even modest App Store markets can propel niche utilities to prominence overnight
- The boycott’s tech angle shows no sign of slowing as organizers push for sustained local purchasing
Data in this report comes from Appfigures; outreach to Olivia Bennett Harris can be sent to sarahp@News Of Philadelphia.com or via Signal at sarahperez.01.
