Private-equity firm Everstone Capital is merging India’s Wingify and France’s ABTasty to create a digital-experience optimization company that will top $100 million in annual revenue.
At a Glance
- Everstone combines Wingify and ABTasty after buying Wingify for $200 million in January 2025
- The merged firm will serve 4,000+ customers and employ ~800 staff across 11 offices
- No layoffs are planned; both businesses are profitable and headquartered in New Delhi
- Why it matters: The deal accelerates consolidation in A/B testing and AI-driven personalization software
The combined business will generate more than $100 million in yearly sales, with roughly 90% coming from the U.S. and Europe, executives said Tuesday. Wingify co-founder Sparsh Gupta will run the merged entity as CEO, while Everstone remains the largest institutional shareholder.
Strategic Rationale
Gupta framed the tie-up as a convergence of long-time rivals. “Both the businesses have been operating as friendly competition,” he said, citing enterprise demand for integrated digital-experience platforms.
Key integration points:
- Everstone is injecting additional capital to “clean up” ABTasty’s cap table
- The deal includes cash and equity rollover for existing leadership
- Investment will focus on AI-led capabilities over time while keeping customer experience stable
Leadership and Structure
The executive team blends leaders from both companies:
| Role | Executive | Former Company |
|---|---|---|
| CEO | Sparsh Gupta | Wingify |
| CPTO | Ankit Jain | Wingify |
| CCSO | Rémi Aubert | ABTasty |
| CRO | Alix de Sagazan | ABTasty |
The merged firm will have five to six board seats, with Everstone holding majority rights and Gupta also represented. Three to four independent directors will round out governance.
Market Position
The new entity competes directly with Optimizely and Adobe, offering testing, feature delivery, and AI personalization. Customers include Forbes, L’Oréal, Walt Disney, Samsonite, and Hilton Vacations, spanning e-commerce, SaaS, travel, and media.
Financial Backdrop
Everstone acquired a controlling stake in bootstrapped Wingify for $200 million in January 2025, paving the way for the ABTasty combination. Both companies are profitable, and the merger targets value creation rather than cost-cutting, Gupta emphasized.
The deal reflects broader SaaS consolidation:
- Enterprise SaaS M&A hit 270 deals worth $65 billion in Q3, per PitchBook
- Private equity accounted for 66.7% of transactions
- Deal volumes rose 26.2% quarter-over-quarter
Global Footprint
The merged company will operate across:
- North America
- Latin America
- Europe
- Asia-Pacific
Roughly 350 employees sit outside India, with headquarters in New Delhi and about 800 total staff.
Product Roadmap
Immediate priorities include:
- Integrating ABTasty’s experimentation and personalization software with Wingify’s VWO platform
- Gradual AI enhancement without disrupting current workflows
- Expanding platform depth across testing and personalization
Everstone will back the effort with an industry advisory board and additional operational support. “Together, VWO and ABTasty will have among the most comprehensive product offerings in the category,” said Sandeep Singh, Everstone Capital managing director.
Customer Impact
More than 3,000 brands use Wingify’s VWO, while over 1,000 brands deploy ABTasty. The union promises:
- Broader geographic reach, especially in Europe
- Deeper feature set under one contract
- Continued service without planned layoffs
Closing Conditions
The transaction remains subject to customary approvals. Once closed, the enlarged platform will target global enterprises seeking scaled, AI-ready marketing and product software.
Key Takeaways
- Everstone’s second major move in a year creates a $100 million-revenue testing powerhouse
- Profitable, cash-generating businesses merge without workforce reductions
- AI investment and broader platform depth position the firm against Optimizely and Adobe
- Consolidation wave continues as private-equity buyers assemble enterprise SaaS scale
