At a Glance
- Eat App raises a $10 million Series B extension, bringing total funding above $23 million.
- The company acquires rival ReserveGo and partners with Swiggy to launch GroMax for Indian restaurants.
- India now hosts over 2,000 Eat App restaurants, serving more than 8 million covers.
- Why it matters: The move positions Eat App as a key player in India’s projected $85 billion food-service market.
Eat App, a Dubai-based restaurant reservation platform, has announced a significant $10 million Series B extension that boosts its total funding to more than $23 million. The raise, led by PSG Equity through its portfolio company Zenchef SAS, eclipses the startup’s original $6 million Series B in 2022. Alongside the new capital, Eat App has acquired ReserveGo and forged a partnership with Swiggy, expanding its footprint in India.
Funding Surge
The Series B extension is the largest capital injection Eat App has received to date. Key details include:
- $10 million raised in the latest round.
- Lead investor: PSG Equity via Zenchef SAS.
- Total funding now exceeds $23 million.
- The extension follows the company’s initial $6 million Series B in 2022.
This financial boost will support Eat App’s growth initiatives, particularly its expansion into India, where it has already onboarded more than 2,000 restaurants and served over 8 million covers by year-end.
Acquisition and Partnerships
Eat App’s strategy to accelerate its market presence involves both acquisitions and strategic alliances.
ReserveGo Acquisition
- ReserveGo, founded by Vijayan Parthasarathy in 2022, was acquired in mid-2025.
- At the time, ReserveGo served over 1,000 restaurants.
- Parthasarathy reported that ReserveGo averaged 5 million reservations per month for the past year with no downtimes.
Swiggy Partnership
- Eat App and Swiggy jointly market a solution called GroMax.
- GroMax bundles reservation management with promotional add-ons on Meta and Swiggy.
- Swiggy’s sales team supplies product-development feedback but does not partake in building the software.
- Through this partnership, Eat App’s restaurant tally surpassed 2,000, and the platform handled more than 8 million covers via various channels.
- For context, Swiggy’s Dineout platform alone served 23.8 million covers in 2025.
India Expansion Focus
India has become Eat App’s primary growth engine in the last 12 months. The startup now serves over 2,000 restaurants across the country.
Market Potential
Industry reports project India’s food-service industry to reach $85 billion by 2028, with dine-in accounting for more than half of that figure.
Strategic Vision
“There has never been a more exciting time for the restaurant industry in the country, with steady consumer uptake and innovations,” said Arpit Mathur, Vice President of Strategy at Swiggy. “We believe access to Eat App’s world-class technology and AI-driven tools will improve restaurant management, helping restaurants across the country bring a more delightful experience to their guests.”
Leadership Perspective
Nezar Kadhem, CEO of Eat App, told News Of Philadelphia that the company’s roots in Dubai-where it helped build the tech infrastructure for restaurants-mirror India’s current landscape. “We hope that whatever efforts were made in the region in Dubai and where restaurants have the tooling today, we could serve the same in India alongside local founders like Vijayan and the team to help us spearhead the change in India,” Kadhem added.
Market Landscape and Challenges
While Eat App’s expansion is ambitious, it faces several hurdles:
- International competitors such as Seven Rooms, TableCheck, and OpenTable.
- Local rivals including PetPooja and Posist.
- Many restaurants still rely on walk-ins or fragmented reservation sources (Zomato, Swiggy, EazyDiner) rather than a single aggregation platform.
Several industry executives noted that reservation aggregation software alone may not entice owners. Eat App must demonstrate that its growth suite delivers tangible value.
Key Takeaways
- Eat App’s $10 million Series B extension lifts total funding to $23 million.
- Acquisition of ReserveGo and partnership with Swiggy expand the platform’s reach to 2,000+ Indian restaurants.
- The company now processes 8 million covers, positioning it in a market projected to hit $85 billion by 2028.
- Success hinges on proving the added value of its aggregated reservation data and AI tools amid stiff competition.
