At a Glance
- Grubhub has acquired Claim, a restaurant rewards app founded in 2021.
- The deal gives Grubhub restaurants access to Claim’s customer-acquisition tools.
- Claim will continue to operate for current merchants while a streamlined experience is planned.
- Why it matters: The acquisition expands Grubhub’s rewards ecosystem and could lower acquisition costs for restaurants.
Grubhub has just taken a major step toward reshaping the food-delivery landscape by buying Claim, a cash-back rewards platform that helps local restaurants attract and retain diners. The move promises to give Grubhub’s merchants more data-driven marketing tools and offer diners new savings opportunities. Claim’s technology will stay active for its existing users as Grubhub works on a unified app experience.
Acquisition Details
Grubhub announced the purchase of Claim on October 13, 2026, during a San Francisco event. The financial terms were not disclosed, but Claim had raised a total of $20 million, including a $12 million Series A in October 2024, and was valued at $62 million according to PitchBook. Investors in Claim include VMG Technology, Sequoia Capital, Susa Ventures, Lightbank, and Metalab Ventures.
Key facts about Claim
- Founded in 2021, Claim offers cash-back rewards for local restaurants.
- Restaurants partner with Claim to create promotions, boost foot traffic, and track performance insights through the Claim dashboard.
- Diners can redeem rewards for dine-in or pickup orders.
| Item | Detail |
|---|---|
| Parent company | Grubhub |
| Acquired company | Claim |
| Acquisition date | October 13, 2026 |
| Total funds raised by Claim | $20 million |
| Series A amount | $12 million |
| Estimated valuation | $62 million |
| Investors | VMG Technology, Sequoia Capital, Susa Ventures, Lightbank, Metalab Ventures |
| Merchant count after acquisition | 415,000+ |
| Diner reach | nearly 20 million |
| Date | Event |
|---|---|
| 2021 | Claim founded |
| October 2024 | Claim raised $12 million Series A |
| October 13, 2026 | Grubhub announces acquisition |
Claim’s Business Model
Claim offers a cash-back rewards program for diners that can be redeemed at local restaurants. Restaurants partner with Claim to create promotions that drive foot traffic and can monitor performance through the Claim dashboard. The platform’s machine-learning models help match diners with restaurants likely to become repeat customers.
Key features of Claim
- Cash-back rewards redeemable for dine-in or pickup.
- Restaurant-created promotions.
- Performance tracking dashboard.
- Machine-learning matching.
Grubhub’s Strategic Fit
Grubhub’s platform already serves more than 415,000 merchants and nearly 20 million diners. Adding Claim’s rewards technology expands Grubhub’s marketing toolbox and gives diners additional savings. The partnership aligns with Grubhub’s goal of reducing customer-acquisition costs for restaurants.
Grubhub’s CEO Howard Migdal said the partnership would help diners save more money at the restaurants they love.
Integration Roadmap
Grubhub will keep Claim’s app and website active for the time being. In the coming months, the company will create a streamlined experience across both apps, but specifics are not yet disclosed. Claim’s current users can expect personalized promotions and rewards to continue, though payout mechanisms may change.
What to expect for Claim users
- Potential changes to product and reward payout mechanisms.
- Continued personalized promotions and rewards for local restaurants.
- A unified app experience across Grubhub and Claim in the near future.
User Experience Changes
Claim users may see changes to how rewards are paid out. However, the company assures that personalized promotions will remain. The unified app experience will allow restaurants to connect with consumers through personalized rewards.
Market Implications
The acquisition adds a new rewards option for diners and expands Grubhub’s incentive offerings for restaurants across the country.
Claim’s Dashboard Features
Claim’s dashboard provides real-time analytics that help restaurants understand which promotions drive the most traffic. Metrics include redemption rates, average order value, and promotion performance. Restaurants can use these insights to fine-tune pricing, menu items, and promotional timing.
Key metrics displayed
- Redemption rates
- Average order value
- Promotion performance
- Customer acquisition cost
Machine Learning Matching
Claim’s machine-learning models analyze diner orders, preferences, and location to recommend restaurants that match their tastes. The system continuously learns from new data to improve matching accuracy over time.
User Onboarding and Support
Claim’s onboarding process for restaurants involves a quick integration setup and training on how to create and manage promotions. The company offers support through a dedicated help center and live chat.
Support channels
- Dedicated help center
- Live chat
- Email support
Competitive Landscape
The acquisition positions Grubhub in a competitive field where other delivery platforms are expanding loyalty programs. By adding Claim’s rewards technology, Grubhub can differentiate itself through more personalized incentives.
Long-Term Vision
Grubhub’s long-term vision includes leveraging Claim’s data to offer predictive insights for merchants, such as forecasting demand peaks and tailoring promotions accordingly. The company also plans to explore partnerships with payment processors to streamline reward redemption.
Key Takeaways
- Grubhub acquires Claim to enhance rewards.
- Claim offers cash-back for local restaurants.
- Integration will reduce acquisition costs for merchants.
- Claim will remain active for current users.
- Nationwide rollout planned later this year.
